Your Marketing Plan Begins Here
With 159,000-plus member dentists and a robust network of dental health professionals, ADA Publishing and its Business Products Portfolio offer a variety of digital, print and customizable solutions to help your company actively engage with dentists and dental professionals in the United States. Whether your firm is making a dental industry debut, strategically launching a new product or planning a multi-platform campaign with lead generation tactics to capture mindshare and market share, ADA consistently delivers with industry’s leading media brands and a powerful suite of business products that include list sales through ADA Dental Database, data/market intelligence through ADA Health Policy Institute, ADA CE Online, SmileCon sponsorships and exhibit space and more.
Explore Our Brands
From in-depth news coverage, the most relevant clinical updates, leveraging transformative continuing education to robust marketing tools, our Publishing and Business Products Portfolio cover all aspects of a dentist’s professional experience.
Our platforms weaponize your marketing strategy. Take a closer look at our brands, and let’s chart your marketing path, together.
ADA News is the No. 1 media brand in the dental industry when measured by combined publication and website reach, readership, and ad exposure. The digital and print brand offers comprehensive and timely coverage of news events, market trends and economic developments to a robust network of 162,001 total qualified dentists. (BPA Worldwide, June 2023)
ADA.org delivers more than 1 million page views a month, and dentists turn to ADA News first when looking for timely and relevant professional news. (Source: Dentistry 2023 Media Measurement Study, Kantar)
This brand reaches the full spectrum of dental decision makers and delivers maximum readership that will generate an even bigger impact. The print version is published 12 times per year, and stories are posted online daily. ADA News also offers periodic interactive digital features as a supplement and companion to the print product.
New Dentist News
(& New Dentist Now)
The New Dentist News is a quarterly print supplement to the ADA News, delivered to 75,000 new dentists and dental students in print (bonus circulation). It offers in-depth stories, news and insight about new dentists’ unique experiences across the practice paradigms in dentistry. Along with the New Dentist blog, the publications provide platforms for new dentists—those who graduated from dental school less than 10 years ago—to share their unique experiences and learn from their colleagues on topics ranging from managing debt and finances to finding employment and navigating practice transitions. Check out the latest content from New Dentist News and the New Dentist Blog.
The ADA family of Huddle publications provides members a daily connection to the latest news and trends affecting dentists and the dental profession. The ADA Morning Huddle, distributed every weekday, features concise summaries of stories in leading consumer and dental publications that give ADA members a quick, comprehensive overview of the issues that shape developments in clinical practice, education and continuing education, advocacy, practice management, career and personal development, work-life balance and more. ADA Morning Huddle includes three editions: the member edition, the dental student edition and the office staff edition.
On Saturday, the Weekend Edition (which has a member version and student version) provides a wrap-up of the week’s top stories and an op-ed from a thought leader.
The Finance & Operations Huddle presents a digest of financial and practice management news and tips to help members focus on the business side of dental practice.
Dental students and dentists in practice 10 years or less also receive the New Dentist Weekly Huddle every Wednesday, featuring content to help them transition from dental school to dental practice and to thrive.
The Journal of the American Dental Association (JADA)
JADA, the most widely read clinical journal for dentists, is a highly respected, peer-reviewed media brand that influences clinical decision makers and consistently delivers practical insight to help dentists stay informed about advances in dentistry and related medical disciplines. For more than 100 years, JADA has been the leader in disseminating dental and dental science research through:
Up-to-date clinical practice guidelines
Peer-reviewed research on current and developing topics in dentistry
Clinical information for both general dentists and specialists
Reports on the relationship between dental health and overall health
Scientific news and views on current issues
Explorations of practice building and legal topics
JADA Foundational Science
An interdisciplinary, open-access publication
Because oral-health research knows no boundaries
- Full-length original manuscripts
- Invited timely reviews
- Short communications
Stay updated on the latest science news from the ADA
From practice to public impact, scientific advancements are moving oral and craniofacial health forward in new and innovative ways. Stay on the forefront of emerging research by joining our email list. You’ll hear directly from leaders in the field and receive updates on emerging research from the ADA Science & and Research Institute, JADA Foundational Science, The Journal of the American Dental Association and more.
PracticeUpdate Clinical Dentistry provides dental professionals and students with free curated, cross-disciplinary research in dentistry and medicine that they can use in their daily practice, plus the latest news, commentary and continuing education opportunities. Users can opt-in to emails covering the topic areas of their choice — including 10 health care disciplines, three centers of excellence and two disease spotlights. PracticeUpdate Clinical Dentistry is designed to keep dental professionals current on the latest research that can affect their patients’ oral and overall health. Both new dentists and established practitioners can use this resource to enhance patient care and clinical skills. PracticeUpdate publishes e-newsletters, including Breaking News, CME Alerts, Conference Coverage, Daily Digest, Expert Insight, Monthly Top Ten, Third Party Promotions, and Topic Alerts. The partnership between Elsevier and the ADA also offers readers Spotlight On, a free series of short, easy-to-read, abstracts and expert commentary on a single topic. Spotlight On is presented in a digital flipbook that is distributed to ADA members and PracticeUpdate readers.
the best just got better
Three powerful ways to take your message from insight to action
The combination of advertising, re-engagement tactics, advanced retargeting combined with a powerhouse lead generation custom content program are all hallmarks of the improved ADA Vendor Showcase program. In 2024, you will have three ADA Vendor Showcase tiers to engage more than 100,000 dentists and dental professionals who have opted to receive industry sponsored emails. Your message carries the credibility the ADA has earned in the dental community and offers a suite of digitally empowered tools and analytics that allow you to track and monitor your messages and progress.
Here are the tiers and features:
Vendor Showcase Prime
Advertising email messages strategically deployed to 10,000 to 100,000 dental professionals, or 10,000 to 50,000 Hygienists.
Utilize the email advertising platform for high-impact adjacency with the ADA Vendor Showcase brand (not available for Hygienists sends).
Segment your messages to the right audience.
Send us a finalized HTML email or save significantly on your internal design resources by using our templates.
Vendor Showcase Engage
Add all the features and benefits of Vendor Showcase Prime and extend the campaign’s reach and impact:
Three-Step Engagement Plan:
- Initial deployment
Reinforced messaging through multiple touchpoints
Facebook retargeting and/or retargeting options on microsites or non-endemic websites in the ADA Publishing portfolio
Vendor Showcase LeadThis tier multiplies the benefits of Vendor Showcase Engage with high-impact custom content solutions guaranteed to deliver marketing qualified leads and insights about a variety of business and clinical topics. Supply your content (pending ADA approval) or work with the ADA Custom Content team to create informative white papers, e-books or articles (print and/or digital), webinars, surveys, or a variety of multimedia to magnify your strategic marketing goals.
This powerhouse combination delivers results in a variety of ways:1. Based on your marketing goals, the ADA team will design a comprehensive and engaging lead generation program that aligns the most strategic platform to your target audience.
2. Supply your own content (with ADA review) or work with the ADA team to create it. This tier also includes creation of registration and promotional emails, marketing and frequent reporting to start a full-scale lead generation campaign distributed throughout ADA’s highly engaged network of dental health professionals.3. Every step along the way, you will receive and gain access to the benefits of a strong lead generation campaign, including frequent reporting to track and measure dentist engagement and success.
Vendor Showcase Lead’s other deliverables:
- Guarantee of at least two dedicated emails to drive results
- Facebook retargeting or other retargeting options
- Native content tiles on ADANews.org landing pages
- Native content placements in ADA Morning Huddle e-newsletters
More Custom Publishing Solutions
Here are some of the lead generation content tools we create to deliver success:
- Product Learning Channel offers a rich digital resource of educational, informative content to help dentists discover and explore your products and services through a branded microsite.
- E-books, White Papers, or Case Studies: Reinforce your organization’s expertise on a subject through a comprehensive, powerful content marketing tool.
- Webinars: Empower an interactive experience through a best-in-class digital platform.
- Roundtable Discussions: Convene experts to explore thought-provoking subjects live or online.
- Podcasts: Inform and educate on timely issues or advances in dentistry.
- Print or Digital Supplements: Go in-depth on important themes/subjects for a publication.
- Article or Series of Articles: Hosted as a native advertisement online, a sponsored article or series reinforces commitment to education and creates active calls to action.
*All sponsored content must adhere to ADA’s advertiser/sponsorship standards.
Expand your reach by advertising on ADA.org and ADANews.org
ADA.org ranks as the most-visited website for dental professionals with more than 1 million page views per month, and serves as the gateway to scientific/clinical resources, business/practice management insight, advocacy efforts, public programs, education/career information, the ADA Member Center, and the association's extensive portfolio of publications. Run-of-site CPM: $75.
In addition, ADANews.org delivers daily insights from in-depth coverage of news, trends, and professional perspectives shaping the industry.