As the leader in integrated digital and print media, ADA leverages its news, clinical and business media brands to educate, inform and support dentists in their clinical and professional development.
With more than 175,000 dentists in its network, ADA advances dentistry through a comprehensive and unique multi-channel approach to digital and print publishing targeting science, news, business and custom publishing solutions. ADA media brands consistently rank as the dental industry's top performers when measured by reach and readership. So, when planning a cross-platform marketing campaign, with lead generation and advanced targeting tactics, choose the suite of solutions that consistently deliver mindshare and marketshare with proven and repeatable results.
From in-depth news coverage, the most relevant clinical updates to counseling dentists on business, marketing and career success, we cover all aspects of a dentist's professional experience. Coupled with a rich suite of digital, print, daily e-newsletters, multimedia, events, lead generation and other custom publishing solutions, our media platforms weaponize your marketing strategy. Take a closer look at our brands, and let's chart your marketing path, together.
ADA News is the No. 1 media brand in the dental industry when measured by combined publication and website reach, readership and ad exposure. The digital and print brand offers comprehensive and timely coverage of news events, market trends and economic developments to a robust network of 175,876 total qualified dentists. (BPA Worldwide, June 2021)
ADA.org delivers about 1.4 million page views a month, and ADA News ranks as the most frequently visited media website for dentists. (Kantar, 2021)
This brand reaches the full spectrum of dental decision-makers and delivers maximum readership that will generate an even bigger impact. The print version is published 12 times per year, and stories are posted online daily. ADA News also offers periodic interactive digital features as a supplement and companion to the print product.
ADA's portfolio of Huddle e-newsletters offers members a daily connection to the latest news and trends affecting dentists and the dental profession. The ADA Morning Huddle, distributed every weekday, features concise summaries of stories in leading consumer and dental publications give ADA members them a quick, comprehensive overview of the issues that shape developments in clinical practice, education and continuing education, advocacy, practice management, career and personal development, work-life balance and more. ADA Morning Huddle includes three editions: the Member Edition, the Dental Student Edition and the Office Staff edition.
On Saturday, the Weekend Edition (there is a member version and a student version) provides a wrap-up of the week’s top stories and an op-ed from a thought leader.
The Finance & Operations Huddle presents a digest of financial and practice management news and tips to help members focus on the business side of dental practice.
Dental students and dentists in practice 10 years or less also receive the New Dentist Weekly Huddle every Wednesday, featuring content to help them transition from dental school to dental practice and to thrive.
JADA, the most widely read clinical journal for dentists, is a highly respected, peer-reviewed media brand that influences clinical decision makers and consistently delivers practical insight to help dentists stay informed about advances in dentistry and related medical disciplines. For more than 100 years, JADA has been the leader in disseminating dental and dental science research through:
Up-to-date clinical practice guidelines
Peer-reviewed research on current and developing topics in dentistry
Clinical information for both general dentists and specialists
Reports on the relationship between dental health and overall health
Scientific views on current issues
Explorations of practice building and legal topics
An interdisciplinary, open-access publication
Because oral-health research knows no boundaries
JADA Foundational Science, ADA’s new interdisciplinary, open access journal, bridges basic and clinical sciences in oral-health research. Led by Editor-in-Chief Jack L. Ferracane, PhD, JADA Foundational Science will publish research reports, review articles and short scientific communications in biology, chemistry, engineering, and technology that point to new theories of disease, new approaches to diagnosis and treatment, and will report on the technical breakthroughs underpinning the new clinical tools that advance oral and craniofacial health.
Full-length original manuscripts
Invited timely reviews
Stay updated on the latest science news from the ADA
From practice to public impact, scientific advancements are moving oral and craniofacial health forward in new and innovative ways. Stay on the forefront of emerging research by joining our email list. You’ll hear directly from leaders in the field and receive updates on emerging research from the ADA Science & and Research Institute, JADA Foundational Science, The Journal of the American Dental Association and more.
PracticeUpdate Clinical Dentistry provides dental professionals and students with curated, cross-disciplinary research in dentistry and medicine, plus the latest news, commentary and continuing education opportunities. Users can opt in to emails covering the topic areas of their choice — including 12 health care disciplines, ten centers of excellence and two disease spotlights. PracticeUpdate Clinical Dentistry is designed to keep dental professionals current on the latest research that can affect their patients’ oral and overall health. Both new dentists and established practitioners can use this resource to enhance both patient care and clinical skills. PracticeUpdate publishes e-newsletters including: Daily Digest, Expert Insight, Conference Coverage and CME.
Dental Practice Success offers rich insight on business strategies for career development to help dentists improve practice management, patient care and professional satisfaction. This interactive digital resource focuses on all things related to the business of dental care — from strategies and ADA resources on opening or renovating a practice, practice management, staff management and training, social media and marketing, work-life balance, personal and professional finance and more. Learn more at ADA.org/DPS.
The DPS brand also creates special issues, in collaboration with sponsors, on topics of interest to dentists. Future coverage will focus on dental office design, integration of technology, regulatory compliance and more. Special issues can be produced in both digital and print formats.
The New Dentist News is a quarterly print supplement to the ADA News, delivered to 49,000 new dentists and dental students. It offers in-depth stories, news and insight about new dentists’ unique experiences across the practice paradigms in dentistry. Along with the New Dentist Now blog, the publications provide platforms for new dentists—those who graduated from dental school less than 10 years ago—to share their unique experiences and learn from their colleagues on topics ranging from managing debt and finances to finding employment and navigating practice transitions. Check out the latest content from New Dentist News and New Dentist Now blog.
Three powerful ways to take your message from insight to action
The combination of advertising, re-engagement strategies, advanced retargeting combined with a powerhouse lead generation custom content program are all hallmarks of the improved ADA Vendor Showcase program. In 2022, you will have three ADA Vendor Showcase tiers to engage more than 100,000 dentists and dental professionals who have opted to receive industry sponsored emails. Your message carries the credibility the ADA has earned in the dental community and offers a suite of digitally empowered tools and analytics that allow you to track and monitor your messages and progress.
Here are the new tiers and features:
Advertising email messages strategically deployed to 10,000 to 100,000 dental professionals, or 10,000 to 50,000 Hygienists
Utilize the email advertising platform for high-impact adjacency with the ADA Vendor Showcase brand (not available for Hygienists sends)
Segment your messages to the right audience
Send us a finalized HTML email or save significantly on your internal design resources by using our templates
Add all the features and benefits of Vendor Showcase Prime and extend the campaign’s reach and impact:
Three-Step Engagement Plan:
Reinforced messaging through multiple touchpoints
Facebook retargeting and/or retargeting options on microsites or non-endemic websites in the ADA Publishing portfolio
This tier unites the benefits of Vendor Showcase Engage with high-impact custom content solutions to deliver qualified leads and insights about a variety of business and clinical topics. Supply the content (pending ADA approval) or work with the ADA Custom Content team to create a campaign that meets your strategic marketing goals.
Deployed to more than 50,000 dentists and dental professionals
Actionable content connected to all of the retargeting email multipliers described in Vendor Showcase Engage
Extend your company’s leadership position by informing and educating dentists through e-books, webinars, white papers or custom-developed surveys
Guarantee of at least two dedicated emails to drive results
Native content tiles on ADA.org landing pages
Native content placements in ADA Morning Huddle e-newsletters
Use these tools as previously described or build a custom content campaign that aligns with the most influential publications in the industry (print or digital options) — ADA News, JADA, Dental Practice Success and New Dentist News.
Your ADA Custom Publishing toolkit includes:
Microsites/resource centers aligned with the Dental Practice Success Product Learning Center to feature educational, informative content to help dentists discover and explore topics in product categories.
E-books: Reinforce your organization’s expertise on a subject through a comprehensive, powerful lead generation tool.
Webinars: Empower an interactive experience through a best-in-class platform.
Podcasts: Inform and educate on timely issues or advances in dentistry.
Print or Digital Supplements: Go in-depth on important themes/subjects for a publication.
Article or Series of Articles: Hosted as a native advertisement online, a sponsored article or series reinforces commitment to education and creates active calls to action.
Roundtable Discussions: Convene experts to explore thought-provoking subjects.
Whitepapers/Case Studies: Registration to help foster engagement and generate leads.
*All sponsored content must adhere to ADA’s advertiser/sponsorship standards.
ADA.org is the most-visited website for dental professionals, averaging 1 million to 1.5 million page views per month, and serves as the gateway to scientific/clinical resources, business/practice management insight, advocacy efforts, public programs, education/career information, the ADA Member Center, and the association's extensive portfolio of publications. Run-of-site CPM: $75.
Marketing success starts with leveraging the right tools, audience and platforms to maximize your messages, awareness and leadership position in the dental industry. It is why ADA Publishing has created a portfolio of leading media, multimedia and engagement tools at varying price points that can help drive success at every stage of a company’s development – from start-ups to global brand leaders.
1. Make a Debut
When you enter the market for the first time, brand awareness and lead generation are two extremely important considerations and serve critical marketing functions.
2. Launch a new dental product or technology
When your company is launching a new product to market, our members want to know about the development and new technology. Create industry buzz by leveraging a best-in-class webinar platform, build a lead generation campaign and advertise in nationally recognized digital and print publications. This trifecta helps your company demonstrate its industry leadership, awareness about brands or issues, offer instruction/education, qualify leads through marketing automation and monitor key analytics to track progress.
3. Capture mindshare and marketshare with a campaign
If your company’s marketing goals are to advance its thought leadership position and drive engagement through a sustained and comprehensive marketing campaign, our sales and content teams can work with you to build a unique custom marketing program that leverages ADA’s publishing brands, multimedia platforms and event capabilities.
We can help you dream and deliver a viable, holistic, highly effective campaign that combines traditional advertising, dentist participation, lead generation, multimedia and custom surveys.
ADA media brands consistently deliver relevant insight to the most robust network of dentists in the United States. ADA News and JADA rank as the top publications in the industry (by a wide margin) as independently evaluated by key opinion leaders, average issue readers, reach and page exposures.
Take a targeted approach to media to drive your campaign's exposure and engagement in new ways.
Every day, the ADA News team delivers online, in social media channels or in its print publication. As the need and consumption of news continues to grow, the news team is accelerating its online coverage and moving the frequency of its print publication to 12 times a year. Dentists tell us they want ADA News in print and digital formats, and we are committed to providing dentists the most timely, accurate information in multiple formats to help readers stay current on fast-changing industry developments.
JADA delivers insight and relevant peer-reviewed research on current and developing clinical topics in dentistry. For more than 100 years, JADA has been the leader in disseminating dental and dental science research. High-quality readership starts with a strong distribution network.
Measuring engagement with all digital content is the cornerstone to success management. ADA Publishing believes that understanding and meeting the needs of dentists will drive content and marketing success. Our previous campaigns have delivered strong engagement in our digital platforms.
Some of the metrics we actively monitor and share about your campaigns, include:
Turning Unengaged Contacts into Leads
With a High-Profile Campaign
“We already had collected a high number of leads throughout the campaign, and were looking into a program that would help us reach dentists who had not signed up to receive a sample through one of our other channels yet. We were able to turn many previously unengaged contacts into leads, which we then converted into samplers and customers through our follow-up activities. I would definitely consider deploying a similar program again.”
-Senior Marketing Manager
Outperforming in Many Ways
“We just launched a new piece of content with ADA and it has exceeded all of my expectations. First, the team was incredibly engaged when developing the content and deciding on a direction. When I saw the first draft, I didn’t have a single edit! The writing was superb. That has never happened to me in my entire career. Furthermore, this ebook has outperformed any that I have launched before and new leads are delivered weekly. I could not be more pleased.”
-Senior Product Marketing Manager
"The ADA Vendor Showcase was the single most effective marketing tool. Within days after an email blast, our order books were full, and we were busy keeping up with demand. Working with Allen and his team was simple and professional, and his advice was priceless!”
ADA News Delivered Strong Rate of Return
“ADA News provides a versatile advertising platform that demonstrates strength in readership through trusted dental industry news. The ADA publishes the industry's leading publications and also offers best-in-class digital opportunities. Since 2017, (our company) has delivered an annual average rate of return of 250% since investing in the various ADA News opportunities.”
-Director of Marketing & Commercial Integration