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Suite of products available through the ADA Business Product Portfolio

Our Products

ADA offers an extensive range of existing and custom products to help your company achieve its business goals. Our solutions reflect our leadership in the dental industry, spanning 163,000+ member dentists and their teams. We can work with you to leverage ADA’s content and contacts—get in touch today!

List Sales     Health Policy Institute  |  Custom Content  |  Education  |  CDT Collection 
Advertising  |  SmileCon  |  Patient Education  |  Practice Management


ADA Dental Database

Reaching the right audience for your products or events is critical to your success. ADA licenses mailing lists, email lists and non-contact lists that include the most complete and current contact data available. These lists include a wide range of variables such as specialty, occupation, practice type, gender, membership type (including nonmembers) and more, empowering you to target markets that maximize your ROI.

HPI Speaking Engagements and Virtual Events

Tap into the ADA Health Policy Institute’s deep knowledge, analysis and expertise within the dental industry for personalized speaking engagements, talks and workshops that will engage and inspire audiences like company boards, senior leadership and staff teams. Led by HPI Vice President Marko Vujicic, PhD, and other senior researchers, topics range from analysis of national and state-level trends and health policy reform to the future of the dental industry and trends in dental workforce and oral health outcomes.

Presentations can be customized to appeal to a wide range of live and virtual audiences, such as financial organizations, product manufacturers and distributors, payers, DSOs, dental schools and dental associations.

HPI Consulting Brings Dental Industry Experts to You

Find answers to the specific questions you have about the dental market, patients and dentists in an economy impacted by COVID-19. Drawing from the highest-quality database of dentists in the industry, HPI Consulting conducts exclusive surveys and research projects to help you gain the insights you need to better understand customer behavior. HPI's geo-analytic capabilities can also tailor data and analysis to zip codes, counties and states.


Custom Content Solutions for the Dental Industry

Reach the ADA member base with content relevant to their needs. All the products listed on this page can be customized—or we can work with you to develop custom content and solutions to help your company actively engage with dentists in the United States. We're happy to discuss your goals.


ADA CE Online

Dentists and their teams trust the ADA, a CERP Recognized Provider, to achieve their continuing education goals. ADA CE Online is a library of 300 courses and more than 50 hours of live conference recordings, with more added during the year. Popular topics include coding, sedation, opioids and infection control. These authoritative, up-to-date CE courses are available 24/7 and can be purchased individually or as an annual subscription. ADA CE courses may be sponsored with messages delivered live and online, as well as through email promotion.


CDT Licensing for Commercial Users

Because dentistry never stops evolving, companies rely on the ADA for the most accurate, up-to-date set of dental procedure codes. Current Dental Terminology (CDT®) is updated every year by ADA, the official and definitive source for CDT. ADA licenses CDT codes for commercial use in practice management systems, third-party payer software, coding manuals, seminars and more. If your organization uses CDT content commercially, a license is required. ADA is pleased to work with your organization on a CDT license scaled to your needs.

CDT Books

For accurate and efficient claims handling, dental practices and payers need the latest CDT codes. Many organizations use CDT books alongside their software systems, which do not provide complete descriptors. ADA publishes two coding manuals:

  • CDT 2024: Current Dental Terminology provides the most current information required for consistent and accurate documentation of services delivered, facilitating efficient processing of dental claims. Features 15 additions, including a new category of service for sleep apnea services, and 2 revisions. Includes an e-book and app.
  • CDT 2024 Coding Companion provides more than 180 clinical scenarios and over 250 Q&As that illustrate coding solutions to help improve claims preparation. Includes tables with code changes and summaries of all substantive changes by code and category.

The CDT and CDT Coding Companion books are updated annually by the ADA, the official and definitive source for CDT. Use the most current manuals to minimize reimbursement delays and inaccurate claims.

ADA Dental Coding Certificate

Coding inexperience can cost a practice time and money. The ADA Dental Coding Certificate–Assessment-Based CDT Program is intended for dental staff who have limited knowledge of CDT codes and dental claim forms. Offered both live and on demand, the coding course gives a solid foundation of CDT knowledge to improve coding accuracy in your practice or organization. Registrants learn and practice coding skills through realistic scenario-based simulations encountered in a typical workday. Build your team's coding mastery with the ADA!


Advertise with ADA

With more than 180,000 dentists in its network, ADA has a variety of traditional and customized solutions to help your company actively engage with dentists in the United States. Whether your firm is making a dental industry debut, strategically launching a new product or planning a multi-platform marketing campaign with lead generation tactics to capture mindshare and marketshare, ADA has the top media brands, strongest reach and array of customized solutions to deliver results.


SmileCon Sponsorships

SmileCon® is the ADA’s annual meeting, reimagined for the future. From dentists to dental hygienists and business assistants to lab techs, SmileCon brings together dental professionals from around the U.S. and 50+ other countries. We offer a wide range of valuable sponsorship and advertising opportunities for you to promote your company that will maximize engagement, generate leads and ultimately increase your ROI.
SMILECON is a trademark of the American Dental Association.

SmileCon Exhibit Space

SmileCon® is the only event that tells the full story of the dental profession today and in the future. Our colleagues and contacts from across the U.S. will be there for exclusive advocacy, research and policy updates from the premier voice in dentistry—the ADA. 


Patient Education Printed Brochures and The Chairside Instructor

Patients know the American Dental Association as the most trusted brand in dental health. Leverage the ADA brand to promote your practice or organization—use ADA patient education materials!

Patient Education Brochures—Whether reviewed chairside or sent home with patients, ADA brochures help teams communicate treatment, drive case acceptance and encourage practice loyalty. More than 60 topics are available, all featuring reader-friendly language that reflects current science; full-color illustrations convey instant understanding.

The Chairside Instructor 12th EditionWith more than 220 full-color images and diagrams across 50 topic areas, this laminated full-color book educates patients about dental care and helps the dental team learn to identify signs and symptoms, explain the importance of oral health care, discuss treatment options and more. Also available in Spanish and as an e-book or app.

NEW! The Pediatric Chairside Instructor—More than 80 full-color images and illustrations on 29 topics. Perfect for patient/caregiver explanations or dental team training!

The ADA can work with you to develop custom patient education materials.

Patient Education Digital Content

Enhance your website or system with digital patient education content from ADA! Developed by experts and used by thousands of dental practices, our content educates patients and reflects well on your organization. ADA’s educational text, images and Toothflix® videos can be licensed a la carte for your website or practice management system. Content will reflect your branding and site architecture—while bearing the trusted ADA name. Up to 48 topics and 26 videos are available in English and Spanish.


ADA TV is a user-friendly, high-tech entertainment and marketing system for waiting rooms and operatories. It empowers a dental practice to customize and stream content that educates, entertains and promotes services to patients through the reception area TV. This complete yet simple system contains science-based Toothflix® videos; digital marketing signage and information about elective procedures; and localized news, weather, sports and entertainment clips from YouTube. ADA TV makes the most of patients’ time in the waiting room, increasing case acceptance and nurturing patient loyalty.


Practice Management Resources

From dental practices to hospitals and schools, ADA Practice Management Resources are trusted by dentists, their teams, instructors and students. Popular ADA titles span these topic areas:

  • Practice Management—Widely used ADA resources include A Dentist's Guide to the Law; Dental Communication: Letters, Templates, and Forms; and annual editions of CDT: Current Dental Terminology and CDT Coding Companion.

  • Clinical Dentistry—ADA’s 160+ years of clinical expertise inform the ADA Dental Drug Handbook; How to Use Evidence-Based Dental Practices to Improve Your Clinical Decision-Making; and the ADA Practical Guide to Patients with Medical Conditions.

  • Regulatory ComplianceThe ADA Complete HIPAA Compliance Kit and The ADA Complete OSHA Compliance Kit streamline staff training, recordkeeping, and penalty avoidance.

  • Staff Training—ADA titles such as Medical Emergencies in the Dental Office and Effective Infection Prevention and Control equip teams for a wide range of practice scenarios.

The ADA can partner with you to publish and deliver custom editions of our books with your message featured on the book.


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