Reaching the right audience for your products or events is critical to your success. ADA licenses mailing lists, email lists and non-contact lists that include the most complete and current contact data available. These lists include a wide range of variables such as specialty, occupation, practice type, gender, membership type (including nonmembers) and more, empowering you to target markets that maximize your ROI.

Find answers to the specific questions you have about the dental market, patients and dentists in an economy impacted by COVID-19. Drawing from the highest-quality database of dentists in the industry, HPI Consulting conducts exclusive surveys and research projects to help you gain the insights you need to better understand customer behavior. HPI's geo-analytic capabilities can also tailor data and analysis to zip codes, counties and states.

Dentists and their teams trust the ADA, a CERP Recognized Provider, to achieve their continuing education goals. ADA Continuing Education is home to more than 300 courses and over 50 hours of live conference recordings, with more added during the year. Popular topics include state required relicensure, coding, sedation, opioids and infection control. These authoritative, up-to-date CE courses are available 24/7 and can be purchased individually or as an annual subscription. ADA CE courses may be sponsored with messages delivered live and online, as well as through email promotion.

For accurate and efficient claims handling, dental practices and payers need the latest CDT codes. Many organizations use CDT books alongside their software systems, which do not provide complete descriptors. ADA publishes two coding manuals:

• CDT 2025: Current Dental Terminology provides the latest updates essential for consistent and precise documentation of services and helps streamline the preparation of claims. Features 10 new codes, 8 revisions and 2 deletions. Includes an e-book and app.
• CDT 2025 Coding Companion provides more than 200 clinical scenarios and over 270 Q&As that illustrate coding solutions to help improve claims preparation. Includes tables with code changes and summaries of all substantive changes by code and category.

The CDT and CDT Coding Companion books are updated annually by the ADA, the official and definitive source for CDT. Use the most current manuals to minimize reimbursement delays and inaccurate claims.

NEW! Consumer-Friendly CDT 2025: Plain Language Terms for Patient Communication

This patient-centered CDT resource uses plain, straightforward language to describe dental procedures in a way that can be easily understood by patients and staff. It includes every CDT code and nomenclature, as well as descriptors when additional context aids in explaining the procedure.

With more than 170,000 dentists in its network, ADA has a variety of traditional and customized solutions to help your company actively engage with dentists in the United States. Whether your firm is making a dental industry debut, strategically launching a new product or planning a multi-platform marketing campaign with lead generation tactics to capture mindshare and market share, ADA has the top media brands, strongest reach and array of customized solutions to deliver results.

SmileCon^® is the only event that tells the full story of the dental profession today and in the future. Our colleagues and contacts from across the U.S. will be there for exclusive advocacy, research and policy updates from the premier voice in dentistry—the ADA. 

Toothflix® patient education videos serve as powerful tools to help patients navigate their treatment choices, gain insights into upcoming procedures and master the art of dental hygiene. Seamlessly integrate Toothflix videos into your patient care protocol by playing them during chairside consultations, embedding them on your practice website or conveniently emailing them to patients before their procedures.

From dental practices to hospitals and schools, ADA Practice Management Resources are trusted by dentists, their teams, instructors and students. Popular ADA titles span these topic areas:

• Practice Management—Widely used ADA resources include A Dentist's Guide to the Law; Dental Communication: Letters, Templates, and Forms; and annual editions of CDT: Current Dental Terminology and CDT Coding Companion.
  
  
• Clinical Dentistry—ADA’s 160+ years of clinical expertise inform the ADA Dental Drug Handbook; How to Use Evidence-Based Dental Practices to Improve Your Clinical Decision-Making; and the ADA Practical Guide to Patients with Medical Conditions.
  
  
• Regulatory Compliance—The ADA Complete HIPAA Compliance Kit and The ADA Complete OSHA Compliance Kit streamline staff training, recordkeeping, and penalty avoidance.
  
  
• Staff Training—ADA titles such as Medical Emergencies in the Dental Office and Effective Infection Prevention and Control equip teams for a wide range of practice scenarios.

The ADA can partner with you to publish and deliver custom editions of our books with your message featured on the book.