ADA News is the No. 1 media brand in the dental industry when measured by combined publication and website reach, readership, and ad exposure. The digital and print brand offers comprehensive and timely coverage of news events, market trends and economic developments to a robust network of 162,001 total qualified dentists. (BPA Worldwide, June 2023) 

ADA.org delivers more than 1 million page views a month, and dentists turn to ADA News  first when looking for timely and relevant professional news. (Source: Dentistry 2023 Media Measurement Study, Kantar) 

This brand reaches the full spectrum of dental decision makers and delivers maximum readership that will generate an even bigger impact. The print version is published 12 times per year, and stories are posted online daily. ADA News also offers periodic interactive digital features as a supplement and companion to the print product. 

The New Dentist News is a quarterly print supplement to the ADA News, delivered to 75,000 new dentists and dental students in print (bonus circulation). It offers in-depth stories, news and insight about new dentists’ unique experiences across the practice paradigms in dentistry. Along with the New Dentist blog, the publications provide platforms for new dentists—those who graduated from dental school less than 10 years ago—to share their unique experiences and learn from their colleagues on topics ranging from managing debt and finances to finding employment and navigating practice transitions. Check out the latest content from New Dentist News  and the New Dentist Blog. 

The ADA family of Huddle publications provides members a daily connection to the latest news and trends affecting dentists and the dental profession. The ADA Morning Huddle, distributed every weekday, features concise summaries of stories in leading consumer and dental publications that give ADA members a quick, comprehensive overview of the issues that shape developments in clinical practice, education and continuing education, advocacy, practice management, career and personal development, work-life balance and more. ADA Morning Huddle includes three editions: the member edition, the dental student edition and the office staff edition. 

On Saturday, the Weekend Edition (which has a member version and student version) provides a wrap-up of the week’s top stories and an op-ed from a thought leader. 

The Finance & Operations Huddle presents a digest of financial and practice management news and tips to help members focus on the business side of dental practice. 

Dental students and dentists in practice 10 years or less also receive the New Dentist Weekly Huddle every Wednesday, featuring content to help them transition from dental school to dental practice and to thrive. 

JADA, the most widely read clinical journal for dentists, is a highly respected, peer-reviewed media brand that influences clinical decision makers and consistently delivers practical insight to help dentists stay informed about advances in dentistry and related medical disciplines. For more than 100 years, JADA has been the leader in disseminating dental and dental science research through:

• Up-to-date clinical practice guidelines

• Peer-reviewed research on current and developing topics in dentistry

• Clinical information for both general dentists and specialists

• Reports on the relationship between dental health and overall health

• Scientific news and views on current issues

• Explorations of practice building and legal topics

• Continuing education

An interdisciplinary, open-access publication
Because oral-health research knows no boundaries

• Full-length original manuscripts
• Invited timely reviews
• Short communications

Stay updated on the latest science news from the ADA
From practice to public impact, scientific advancements are moving oral and craniofacial health forward in new and innovative ways. Stay on the forefront of emerging research by joining our email list. You’ll hear directly from leaders in the field and receive updates on emerging research from the ADA Science & and Research Institute, JADA Foundational Science, The Journal of the American Dental Association and more.

PracticeUpdate Clinical Dentistry provides dental professionals and students with free curated, cross-disciplinary research in dentistry and medicine that they can use in their daily practice, plus the latest news, commentary and continuing education opportunities. Users can opt-in to emails covering the topic areas of their choice — including 10 health care disciplines, three centers of excellence and two disease spotlights. PracticeUpdate Clinical Dentistry is designed to keep dental professionals current on the latest research that can affect their patients’ oral and overall health. Both new dentists and established practitioners can use this resource to enhance patient care and clinical skills. PracticeUpdate publishes e-newsletters, including Breaking News, CME Alerts, Conference Coverage, Daily Digest, Expert Insight, Monthly Top Ten, Third Party Promotions, and Topic Alerts. The partnership between Elsevier and the ADA also offers readers Spotlight On, a free series of short, easy-to-read, abstracts and expert commentary on a single topic. Spotlight On is presented in a digital flipbook that is distributed to ADA members and PracticeUpdate readers. 

Here are some of the lead generation content tools we create to deliver success: 

• Product Learning Channel offers a rich digital resource of educational, informative content to help dentists discover and explore your products and services through a branded microsite. 
• E-books, White Papers, or Case Studies: Reinforce your organization’s expertise on a subject through a comprehensive, powerful content marketing tool. 
• Webinars: Empower an interactive experience through a best-in-class digital platform.
• Roundtable Discussions: Convene experts to explore thought-provoking subjects live or online. 
• Podcasts: Inform and educate on timely issues or advances in dentistry. 
• Print or Digital Supplements: Go in-depth on important themes/subjects for a publication. 
• Article or Series of Articles: Hosted as a native advertisement online, a sponsored article or series reinforces commitment to education and creates active calls to action. 

*All sponsored content must adhere to ADA’s advertiser/sponsorship standards.