Reaching the right audience for products and events is critical to business success. ADA licenses mailing lists, email lists and non-contact lists that include the most complete and current contact data available. Lists include a wide range of variables such as specialty, occupation, practice type, gender, membership type (including nonmembers) and more, empowering businesses to target markets that maximize ROI.

The CDT 2026 and Coding Companion Kit is an essential tool for accurate patient records and correct claim submissions. This kit includes the complete code set for CDT 2026, as well as the premier training guide to teach staff to code correctly. Kit includes:

• CDT 2026: Current Dental Terminology, comprised of a book, e-book and app for desktops and devices, provides the most current information required for consistent and accurate documentation of services delivered, facilitating efficient processing of dental claims. Features 60 code changes, including 31 new codes.
• CDT 2026 Coding Companion: Training Guide for the Dental Team provides more than 200 clinical scenarios and over 270 Q&As that illustrate coding solutions to help improve claims preparation. Includes tables with code changes and summaries of all substantive changes by code and category.

The CDT and CDT Coding Companion books and App are updated annually by the ADA, the official and definitive source for CDT. Use the most current print and digital resources to minimize reimbursement delays and inaccurate claims.

Coding inexperience can cost practices time and money. The ADA Dental Coding Certificate: Assessment-Based CDT Program is intended for dental staff who have limited knowledge of CDT codes and dental claim forms. Available on demand (2026 course available soon), the coding course provides a solid foundation of CDT knowledge to improve coding accuracy. Registrants learn and practice coding skills through realistic scenario-based simulations encountered in a typical workday. Build your team's coding mastery with the ADA!

SmileCon^® is the ADA’s annual meeting, reimagined for the future. Maximize your booth investment with SmileCon sponsorships — boost your brand visibility, differentiate yourself from the competition and attract more attendees with our customizable sponsorship opportunities. SmileCon 2025 is Oct. 23–25 in Washington, DC.
SmileCon is a trademark of the American Dental Association.

Spotlight your brand in the new season of Dental Sound Bites™ — the American Dental Association’s award-winning flagship podcast where dentists share real talk on dentistry’s daily wins and sticky situations.

Patients know the American Dental Association as the most trusted brand in dental health. Leverage the ADA brand to promote your practice or organization by using ADA patient education materials.

Patient Education Brochures — Whether reviewed chairside or sent home with patients, ADA brochures help teams communicate treatment, drive case acceptance and encourage practice loyalty. More than 60 topics are available, all featuring reader-friendly language that reflects current science; full-color illustrations convey instant understanding.

The Chairside Instructor 12th Edition — With more than 220 full-color images and diagrams across 50 topic areas, this laminated book educates patients about dental care and helps the dental team learn to identify signs and symptoms, explain the importance of oral health care, discuss treatment options and more. Also available in Spanish and as an e-book or app.

The Pediatric Chairside Instructor — More than 80 full-color images and illustrations on 29 topics. Perfect for patient/caregiver explanations or dental team training!

The ADA can work with you to develop custom patient education materials.

From dental practices to hospitals, dental schools, and community colleges, ADA books, e-books and apps are trusted by dentists and their teams, instructors and students.

Popular ADA titles span these topic areas:

Practice Resources — Widely used ADA resources include annual editions of CDT: Current Dental Terminology, CDT Coding Companion, and the CDT App for desktops and devices — essential tools for every dental practice.

Clinical Dentistry — ADA Dental Drug Handbook: A Quick Reference, Third Edition includes the latest, most up-to-date information on drugs you encounter in your practice in an easy-to-follow format.

Staff Training — Medical Emergencies in the Dental Office, Effective Infection Prevention and Control and The Chairside Instructor, 12th Edition equip teams for a wide range of practice scenarios.

Leverage the expertise of the ADA Health Policy Institute for custom research and consulting tailored to your business. HPI delivers data-backed insights on key dental industry trends, workforce dynamics, policy shifts and patient behavior — designed to inform strategic decision-making for leadership teams, DSOs, financial stakeholders and more.