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Suite of products available through the ADA Business Product Portfolio

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The ADA offers trusted content and solutions that will help your business reach 159,000+ member dentists and their teams. Contact us to collaborate and develop the best solutions to meet your goals.


Dentist Database  |  Advertising  |  CDT Collection  |  Sponsorships  |  Patient Education
Practice Resources  |  ADA Seal of Acceptance  |  Health Policy Institute

 

ADA Dentist Database

Reaching the right audience for products and events is critical to business success. ADA licenses mailing lists, email lists and non-contact lists that include the most complete and current contact data available. Lists include a wide range of variables such as specialty, occupation, practice type, gender, membership type (including nonmembers) and more, empowering businesses to target markets that maximize ROI.

 

Advertise with ADA

With more than 159,000 member dentists, ADA offers a variety of digital and print solutions to help your company actively engage with dentists in the United States. Whether your company is making a dental industry debut, launching a new product or planning a multi-platform marketing campaign, ADA has the top media brands, strongest reach and array of customized solutions to deliver results.

 

CDT Books

The CDT 2026 and Coding Companion Kit is the most essential tool for accurate patient records and correct claim submissions. This kit includes the complete code set for CDT 2026, as well as the premier training guide to teach staff to code correctly. Kit includes:

  • CDT 2026: Current Dental Terminology book, e-book, and app for desktops and devices — provides the most current information required for consistent and accurate documentation of services delivered, facilitating efficient processing of dental claims. Features 60 code changes, including 31 new codes.
  • CDT 2026 Coding Companion: Training Guide for the Dental Team provides more than 200 clinical scenarios and over 270 Q&As that illustrate coding solutions to help improve claims preparation. Includes tables with code changes and summaries of all substantive changes by code and category.

The CDT and CDT Coding Companion books are updated annually by the ADA, the official and definitive source for CDT. Use the most current print and digital resources to minimize reimbursement delays and inaccurate claims.

Licensing Dental Terminology for Commercial Users

ADA licenses Dental Terminology for commercial use in practice management systems, third-party payer software, coding manuals, seminars and more. If an organization uses ADA content commercially, a license is required.

ADA Code Sets available to license:

  • Current Dental Terminology (CDT)
  • Consumer-Friendly CDT
  • SNODENT
  • SNODENT→ICD-10-CM→CDT 2025 (3-way Map)
  • SNODENT→ICD-10-CM (2-way Map)

CE: CDT Dental Coding Certificate

Coding inexperience can cost practices time and money. The ADA Dental Coding Certificate: Assessment-Based CDT Program is intended for dental staff who have limited knowledge of CDT codes and dental claim forms. Available on demand (2026 course available soon), the coding course gives a solid foundation of CDT knowledge to improve coding accuracy in your practice or organization. Registrants learn and practice coding skills through realistic scenario-based simulations encountered in a typical workday. Build your team's coding mastery with the ADA!

2026 CDT Codes: Clinical Practice Series

The CDT educational series offers seven on-demand Online Courses that give a comprehensive look into the structure, maintenance and ongoing updates of the CDT codes.

  • Implant Maintenance Procedures for Full-Arch Removable Implant Supported Dentures covers debridement and maintenance of full-arch removable implant-supported dentures, with practical instruction on prosthesis care and patient education.  
  • Modern Diagnosis and Management of the Cracked Tooth explores causes, clinical presentation, diagnostics, and management strategies for CTS, equipping clinicians to identify and treat this condition effectively.
  • Scaling and Debridement of Single Implants with Peri-Implantitis focuses on maintenance of single implants affected by peri-implantitis, including clinical protocols and communication strategies for optimal implant health.  
  • Photobiomodulation in Dentistry: Applications and Benefits reviews the science and clinical use of low-level laser therapy to reduce pain, control inflammation, and accelerate healing. Includes guidance for integrating PBM into daily workflows.
  • Inside the CDT Code Process: A Panel Discussion reviews the science and clinical use of low-level laser therapy to reduce pain, control inflammation, and accelerate healing. Includes guidance for integrating PBM into daily workflows.
  • The CDT Code: Why It Exists, How It’s Maintained and What’s Changed discusses the history of CDT and how they are developed, how they are approved, how one can submit a code idea, etc.  
  • CDT 2026 FAQ answers your CDT questions, addresses real-world concerns and provides expert insights.  

Includes 6 CE hours

 

SmileCon Sponsorships

SmileCon® is the ADA’s annual meeting, reimagined for the future. Maximize your booth investment with SmileCon sponsorships — boost your brand visibility, differentiate yourself from the competition, and attract more attendees with our customizable sponsorship opportunities.
SMILECON is a trademark of the American Dental Association.

ADA Continuing Education

Dentists and their teams trust the ADA, a CERP Recognized Provider, to achieve their continuing education goals. ADA Continuing Education includes a library of 300 courses and more than 50 hours of live conference recordings, with more added during the year. Popular topics include coding, sedation, opioids and infection control. These authoritative, up-to-date CE courses are available 24/7 and can be purchased individually or as an annual subscription. ADA CE courses may be sponsored with messages delivered online, as well as through email promotion.

  • CE Online Courses with 300 courses
  • Live events: Certified Clinic Director Program

Dental Sound Bites

Spotlight your brand in the new season of Dental Sound Bites™ — the American Dental Association’s award-winning flagship podcast where dentists share real talk on dentistry’s daily wins and sticky situations.

 

Custom Content Solutions

Reach ADA member dentists with content relevant to their needs. All the products listed on this page can be customized — or we can work with you to develop custom content and solutions to help your company actively engage with dentists in the United States. We're happy to discuss your goals.

 

Patient Education Printed Brochures and The Chairside Instructor

Patients know the American Dental Association as the most trusted brand in dental health. Leverage the ADA brand to promote your practice or organization — use ADA patient education materials!

Patient Education Brochures — Whether reviewed chairside or sent home with patients, ADA brochures help teams communicate treatment, drive case acceptance and encourage practice loyalty. More than 60 topics are available, all featuring reader-friendly language that reflects current science; full-color illustrations convey instant understanding.

The Chairside Instructor 12th Edition — With more than 220 full-color images and diagrams across 50 topic areas, this laminated full-color book educates patients about dental care and helps the dental team learn to identify signs and symptoms, explain the importance of oral health care, discuss treatment options and more. Also available in Spanish and as an e-book or app.

The Pediatric Chairside Instructor — More than 80 full-color images and illustrations on 29 topics. Perfect for patient/caregiver explanations or dental team training!

The ADA can work with you to develop custom patient education materials.

Toothflix

Toothflix® patient education videos serve as powerful tools to help drive treatment acceptance. Seamlessly integrate Toothflix videos into patient care protocol by playing chairside, embedding on practice websites or conveniently emailing to patients before procedures.

Learn about purchasing options at ADA.org/toothflix.

TOOTHFLIX is a registered trademark of the American Dental Association.

 

Professional Resources for Dental Practices

From dental practices to hospitals, dental schools, and community colleges, ADA books, e-books, and apps are trusted by dentists and their teams, instructors and students.

Popular ADA titles span these topic areas:

Practice Resources — Widely used ADA resources include annual editions of CDT: Current Dental Terminology, CDT Coding Companion, and the CDT App for desktops and devices — essential tools for every dental practice.

Clinical Dentistry — ADA’s 160+ years of clinical expertise inform the new ADA Dental Drug Handbook: A Quick Reference, Third Edition.

Regulatory Compliance — The ADA Complete OSHA Compliance Kit and Complying with the HIPAA Breach Notification Rule: A Guide for the Dental Office streamlines staff training, recordkeeping, and penalty avoidance.

Staff Training Medical Emergencies in the Dental Office, Effective Infection Prevention and Control and The Chairside Instructor, 12th Edition equip teams for a wide range of practice scenarios.

 

ADA Seal of Acceptance® Applications

This voluntary program is designed to evaluate OTC oral healthcare products, ensuring they meet ADA guidelines for safety and effectiveness. Discover how the ADA Seal of Acceptance can elevate your brand and build trust with consumers.

Learn more or start your application process today at ADA.org/Seal.

 

HPI Consulting and Speaking Engagements

Leverage the expertise of the ADA Health Policy Institute for custom presentations and consulting tailored to your business. HPI delivers data-backed insights on key dental industry trends, workforce dynamics, policy shifts, and patient behavior — designed to inform strategic decision-making for leadership teams, DSOs, financial stakeholders, and more.


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