Sometimes we forget our dental offices are businesses and that consumers treat the decision-making process like other purchases. Arguably, reviews are even more vital for us. We might take a chance on a restaurant with average reviews, but health care is different. Most people aren’t willing to gamble on an “average” dentist, and online reviews heavily influence that perception.
One out of every THREE PEOPLE check online reviews as the first step in health care decision-making, even before talking to family and friends. Regardless of how we look at it, reviews drive social proof, trust and new patient growth.
Consider this three-pronged approach to managing dental reviews that help you stand above the crowd.